Prevention is better than cure 

We believe that prevention is better than cure and use history, examination and screening tests to identify conditions which may be developing. We ensure your integrated health is supported by good habits in nutrition, activity, awareness and appropriate health seeking behaviour. Our concierge style service reduces barriers to accessing healthcare and investigations, making your health journey as smooth and convenient as possible.  
 
We walk with you each step of the way. We work as a multi disciplinary team with hand picked clinicians and other associated professionals to integrate your action plan into your daily life with ease and efficiency* 
 
*We may refer to preferred external providers where necessary. 
 
 
 
 
 
 
 
 

INTEGRATED GP & FOUNDER Dr Ben Sinclair MBChB MRCGP 

Dr Sinclair studied Medicine and Surgery at the University of Leeds then undertook GP training in Yorkshire. He attained membership of the Royal College of General Practice in 2007.  
 
After 11 years studying it was time for a sabbatical, travelling with his wife in Asia and the Antipodes, spending time in Northern Cambodia as Medical Director with a local charity, delivering mobile primary care services and health training to remote jungle villages. 
 
On return to the UK he developed an interesting portfolio of work including community and emergency GP posts, teaching GP Trainees, Nurse Practitioners and Medical Students; all the while developing an interest in Men’s Health and writing for several national health publications and blogs. 
 
He founded Sinclair Health Limited in 2009, as an innovative health consultancy, aimed at improving access to healthcare for hard to reach groups such as working age men. In 2011, Sinclair Health began offering mobile health screening and promotion to corporate clients who wished to improve access to high quality convenient healthcare, supported by proprietary cloud-based software. 
At the same time, he gained an interest in Secure Environment Medicine, taking up senior clinician roles in Prison Healthcare to guide and improve services using remote technology. 
 
After a brush with cancer he recovered from malignant melanoma and resumed work carving out an interest in pain management and medication abuse, becoming a well-known lecturer on this niche subject, working with NHS England and the Royal College of General Practice, contributing to national prescribing guidance and frameworks for pain management.  
 
He is an advocate for integrated multidisciplinary care pathways including the psycho-spiritual aspects of medicine. He continues to train prescribers in the art of managing complex consultations and pain management techniques in prison populations and is medical lead for the midlands prison cluster. 
 
In 2015 he co-founded his first private GP practise in Yorkshire. Moving south for family reasons he choose Birmingham as his UK base of operations, first launching Optimise Health Clinic serving the city center, then Dr Finlays Private Practice offering online private health services and home visiting. 
 
Dr Sinclair loves spending time with his wife and family in their local community, running in the woods, enjoying outdoor pursuits and experiencing adventures through travel, food, language and cultural exchange. He aims to live life to the full. 
 

CLINICAL PSYCHOLOGIST Dr Wai-Ling Bickerton PhD, DClinPsy, AFBPsS, CPsychol 

“Supporting people in times of challenges, seeing their growth and transformation through courageous steps in therapy are great privileges. This is the part of my work that I value the most. I believe in the integrative nature of our physical, cognitive, emotional and relational experiences. My service is often about enabling people to make connections with self, others and the bigger picture in their life. This is when I often see individuals finding strength to move forward in the life that they want.” 
 
Wai-Ling is a qualified clinical psychologist, neuropsychologist, EMDR therapist and occupational therapist, who believes in the importance of integrating physical, psychological and spiritual health for sustained well-being.  
 
Her clinical interests include trauma, physical health conditions, including medically unexplained symptoms, as well as neuropsychological assessment and rehabilitation. 
She is an award winning professional with fifteen years of research experience in behavioural brain science, translating research evidence to patient care.  
 
Her passion is to see professionals and organisations work together across boundaries to maximise health benefits for the community they serve. Her work and collaborations span across the NHS, universities, social enterprises and private psychology practice. 
 
It is important to Wai-Ling to be able to spend time with her husband, her two children, her friends and wider family. Her interest in travelling follows her admiration for cultural diversity.  
 
She enjoys cooking, music, dancing and times in nature – anywhere from her own garden to the wilderness of New Zealand. 

PRIVATE GP Dr Hiren Chauhan MBChB MRCGP 

Dr Chauhan grew up in Birmingham and attained an Honours Degree in Medicine from the University of Birmingham in 2011, then qualified as a GP in 2016. During his training he gained experience in Palliative Care and Psychiatry alongside a broad range of other health conditions and developed an excellent traditional bedside manner. 
 
All aspects of General Practice are of interest to Hiren. He is particularly passionate about metabolic medicine and prevention / treatment of 
cardiovascular disease. He maintains an interest in digital healthcare and technology, including new models of care which he hopes to add to novel services provided by Dr Finlays. 
 
Developing strong relationships is of great importance to Hiren both personally and professionally and is demonstrated in his meticulous provision of continuous care,particularly for complex patients. 
Alongside Private Practice and NHS primary care provision he maintains a portfolio of work including admissions, tutoring and assessment of medical students at the University of Birmingham and GMC professional assessments. 
 
Outside of work Hiren is a voracious reader of crime fiction. He aims for a healthy balance of work and family time with his wife and daughter. He also enjoys racquet sports, cricket and travel to explore new cultures and cuisine. 
 
His passion is to provide tailored holistic patient care and he is available for all modes of consultation at Dr Finlay’s. 

PRIVATE GP Dr Sarah Wright MBChB, DRCOG, DFFRHC, DPD 

Dr Sarah Wright (MBChB, DRCOG, DFFRHC, DPD) qualified from Leeds University in 2001 and then went onto pursue GP training in Birmingham, qualifying with a distinction in 2006. 
 
Dr Wright has 15 years of experience working in both NHS and private General Practice and has special interests in women’s health and dermatology. She prides herself on her open friendly approach and also endeavours to provide holistic care taking into account each individual's wider health and well being. 
 
She also works as an Aesthetics doctor and enjoys this work to help people gain confidence and feel better about themselves. 
 
In her spare time, Dr Wright enjoys spending time with her family and friends. She is passionate about keeping fit by running, swimming and yoga. 
 
 
 
She loves to travel and had many wonderful trips around the world including a time living and working in Australia, and she hopes to experience more adventures in the future. 
 
 
 
 
 
 
 
 
 

PRIVATE GP  Dr Nicola Moerdyk MRCPCH, MRCGP, DRCOG, DFSRH 

"Women's Health and wellbeing is my true passion. I strive to be at the forefront of progressive, responsive treatments and clinical management methodologies. I aim to make a positive difference to the patients in my care and ensure the best possible outcomes physically, emotionally and psychologically". 
 
Dr Nicola has a wide range of experience from various roles in her portfolio as a GP spanning more than 15 years. 
 
She prides herself on a thorough assessment of her patient’s condition and always takes an interest in their concerns and the wider needs of their family. 
 
She has expertise in Paediatric Medicine and is also a Member of the Royal College of Paediatrics and Child Health.Other interests include Palliative care and Sexual health which she holds a diploma in both these areas.  
Her primary clinical interests include Women’s Health, Menopause and Contraception however she is 
equally comfortable looking after the whole family including providing general medical care to 
children. 
 
Dr Nicola has a continuing passion for education and the professional development of the Primary Care Team. She is currently a GP Appraiser and is the Clinical Lead for the Coventry and Warwickshire Training Hub. 
 
Away from her clinical responsibilities, Dr Nicola enjoys keeping up with her two young sons and, when time allows, indulging her other passions of gardening, period property renovation, art and antiques, travel and entertaining with her husband. 
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